Sustainability has been a buzz word for a long time, but it is far more than that. Being an ethical consumer isn’t just a trend, it’s a way for us to help create a better future for our little ones. 

Sustainability can mean lots of different things: cutting out chemicals in the clothing production process, reducing environmental impact, fair and safe working conditions, and quality materials that are made to last. As the summer months roll in and the sun hopefully stays shining, choosing sustainable children’s basics will make staying at home, running wild in the garden and enjoying the days a comfortable, stylish and eco-friendly affair. 

Sonny Bear’s carefully selected kids’ sustainable basics have been chosen with sustainability at the forefront of our minds. If you’re looking for basics that will last, our favourites right now include:

Serendipity Organics

Serendipity Organics baby suit

Timeless, simple designs that will never go out of style. This Danish company was established in 2003 and since day one they have been passionate about protecting the environment. All their products are GOTS certified (Global Organic Textile Standard). This certification is a guarantee that no nasty chemicals are used in production, so your boy’s and girl’s skin will never be irritated. Farming is organic, the cotton fields used are owned by local farmers, and the same cotton plants can be used year after year, so the soil isn’t left exhausted. The GOTS certification also offers the guarantee of fair wages, working conditions and hours for all factory workers.

Our top pick for summer is the cotton baby suit. Soft, with a small front pocket detail, it’s an essential basic for any sustainable children’s summer wardrobe in Ireland. Available in sizes from ages three months up to 24 months, it’s incredibly soft and machine washable.



FUB light-blue round neck cotton cardigan


A Scandinavian brand that prides itself on offering high-quality contemporary classics with a clean conscience. The designs’ subtle aesthetics, classic colours and durable quality are a testament to the brand’s Scandi look and feel. FUB only use GOTS-certified organic cotton and the best raw materials. Production is made to order. There is no waste and minimum pollutive impact. If that weren’t enough, their designs manage to stay on-trend while never going out of style. A true feat.

For chilly summer evenings, our pick is this light-blue round-neck cotton cardigan. The ribbed details and pearl-shell buttons add to the classic feel of this piece that can be worn again and again. Available in sizes four to seven years old.


Dotty DungareesDotty Dungaree Summer Breton Tee White

What started as a passion project by two long-term friends turned into a global success, and for a good reason. Dotty Dungarees are designed so children can get the most wear from them. They have adjustable straps, turn-ups on the legs and zip access for all those quick nappy changes.  Each pair of dungarees is made using super-soft outer fabrics combined with 100% combed cotton jersey lining. Their T-shirts are made using 100% organic certified cotton. The designers work with one small family-run supplier for fair and ethical practice.

Sonny Bear Dotty Dungarees shorts

The sky blue classic brushed denim dungaree shorts paired with a Dotty plain white tee are a winning combination for us. A simple style for running, playing and comfort. The dungarees are available in sizes 12 months up to five years, the classic T-shirt is available in sizes two years up to five.

We love what our stockists stand for and the selection we get to offer you and we hope this post helps you find some summer style inspiration.