How to move away from “fast fashion” and towards more sustainable childrenswear?

How to move away from “fast fashion” and towards more sustainable childrenswear?

Here are 4 simple changes you can make to the way that you buy and care for your children’s clothing…

1. The “30 wears” test

When buying items for your little ones, think about the longevity of the garment.

A good yardstick is to ask yourself “will they wear this at least 30 times?”. If the answer is no, then it’s probably not worth buying.

This method won’t apply to very young children, who grow like weeds, but generally, it’s a good rule to live by.

See our Dotty Dungarees range which passes the “30 wears” test with flying colours!


2. Make your child’s wardrobe last year-round

We’re not blessed with tropical summers in Ireland, so it’s easier to buy clothes that can be adapted to be worn all year round — like good quality t-shirts, jeans, classic dresses, dungarees and cardigans for layering in the Autumn and Winter.

A good-quality cardigan and tights can extend the life of those beloved summer dresses! See our 1 + In The Family range

This means you can buy less, but higher quality, so fewer textiles are making their way into waste.

3. Make informed choices about what you’re buying

When choosing clothes for kids, buy fabrics with certificates that prove their quality. GOTS organic cotton, plant-based fabrics such as Lyocell, and OEKO-TEX® certified textiles are some of the things to look out for.

These materials are more environmentally friendly, and there are practices in place to ensure fairer working conditions.

See our FUB range for more gorgeous pieces made with OEKO-TEX certified merino wool and GOTS certified organic cotton

In addition, it helps to purchase only from brands that align with your values.

You can try checking The Fashion Transparency Index, which is a transparent review of how much information high street brands share about their objectives and suppliers’ human rights.


4. Take care of clothes

The biggest step you can take to be more sustainable is to buy wisely in the first place.

However, you can also ensure you’re being more environmentally friendly in how you care for your clothing.

It’s not always necessary to wash kids clothes as much as we do. For woollens that just need to be “freshened” up, airing them outside can work a treat. And for clothes that just have a small stain, a quick spot wash will give them another wear.

When you do wash, opt for a 30-degree cycle and consider using “Guppyfriend Bags” for synthetics, which help reduce fibre shedding and stop microplastics from ending up in waterways.

See our new Trixie range


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